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Privacy Policy

Privacy Policy

This Privacy Policy describes how ASOLeap ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website at asoleap.com (the "Website") or use our App Store Optimization (ASO) services (the "Services"). We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA/CPRA), and other relevant regulations. By using our Website or Services, you consent to the practices described in this policy.

If you do not agree with this Privacy Policy, please do not access or use our Website or Services.

Table of Contents

  • Information We Collect
  • How We Use Your Information
  • Sharing Your Information
  • Data Security
  • Cookies and Tracking Technologies
  • Your Privacy Rights
  • Data Retention
  • Children's Privacy
  • International Data Transfers
  • Changes to This Privacy Policy
  • Contact Us

Information We Collect

We collect information to provide and improve our ASO services for iOS, iPadOS, Android, and macOS apps. The types of information we may collect include:

Personal Information

  • Contact Information: Name, email address, phone number, and company details when you sign up for our services, request a quote, or contact us.
  • App-Related Information: App URLs, metadata (e.g., app name, description, keywords), and performance data you provide for optimization.
  • Payment Information: Billing details (e.g., credit card information, billing address) processed through secure third-party payment providers.
  • Account Information: Username, password, and preferences if you create an account on our Website.

Non-Personal Information

  • Device and Usage Data: IP address, browser type, device identifiers, operating system, pages visited, time spent on the site, and referral sources.
  • Analytics Data: Aggregated data on app performance, rankings, and user engagement shared during ASO campaigns (anonymized where possible).
  • Cookies and Tracking: Information from cookies, web beacons, and similar technologies (see "Cookies and Tracking Technologies" below).

We collect this information directly from you (e.g., via forms), automatically through your use of the Website, or from third parties (e.g., app stores for analytics).

How We Use Your Information

We use the collected information for the following purposes:

  • To provide and manage our ASO services, including keyword research, app metadata optimization, and campaign execution.
  • To process payments, send invoices, and manage accounts.
  • To communicate with you, such as responding to inquiries, sending updates on your app's performance, or marketing our services (with your consent where required).
  • To improve our Website and Services, analyze trends, and conduct internal research.
  • To comply with legal obligations, prevent fraud, and enforce our terms.
  • For marketing purposes, such as personalized ads or newsletters (you can opt out at any time).

Under GDPR, our legal basis for processing includes consent, contract performance, legitimate interests (e.g., improving services), and legal compliance.

Sharing Your Information

We do not sell your personal information. However, we may share it with:

  • Service Providers: Third-party vendors for payment processing, analytics (e.g., Google Analytics), email services, or cloud storage, who are bound by confidentiality agreements.
  • Business Partners: For joint ASO campaigns or integrations with app stores (e.g., Apple App Store, Google Play), with your consent.
  • Legal Requirements: If required by law, subpoena, or to protect our rights, safety, or property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.

We ensure third parties comply with data protection standards and, for international transfers, use safeguards like Standard Contractual Clauses.

Data Security

We implement reasonable security measures to protect your information from unauthorized access, loss, or alteration, including encryption, firewalls, and secure servers. However, no system is completely secure, and we cannot guarantee absolute security. In case of a data breach, we will notify you and authorities as required by law.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, track usage, and deliver personalized content. Types include:

  • Essential Cookies: For site functionality.
  • Analytics Cookies: To measure performance (e.g., Google Analytics).
  • Marketing Cookies: For targeted ads.

You can manage cookies via browser settings or our cookie consent banner. For more details, see our Cookie Policy.

Your Privacy Rights

Depending on your location, you may have rights such as:

  • Access: Request a copy of your data.
  • Correction: Update inaccurate information.
  • Deletion: Request removal of your data.
  • Opt-Out: From marketing or data sales (under CCPA).
  • Portability: Receive your data in a transferable format.
  • Withdraw Consent: Where processing is based on consent.

To exercise these rights, contact us at [contact email]. We respond within 30 days (extendable under GDPR/CCPA). For CCPA/CPRA, California residents can opt out of sales via "Do Not Sell My Personal Information" link.

We do not discriminate against users exercising rights.

Data Retention

We retain personal information only as long as necessary for the purposes outlined (e.g., during active service contracts) or as required by law. App-related data may be kept for up to 2 years for analytics. After retention periods, data is deleted or anonymized.

Children's Privacy

Our Services are not intended for children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from minors. If we discover such data, we will delete it promptly. Parents/guardians can contact us for removal.

International Data Transfers

If you are outside the US (our primary location), your data may be transferred to and processed in the US or other countries. We use safeguards like EU Standard Contractual Clauses to ensure adequate protection under GDPR.

Changes to This Privacy Policy

We may update this policy to reflect changes in practices or laws. Updates will be posted here with the "Last Updated" date. Significant changes will be notified via email or Website notice. Continued use after changes constitutes acceptance.

Contact Us

For questions or to exercise rights, contact:

  • Email: support@asoleap.com
  • Mailing Address: LK4.3 Pham Ngu Lao Street, Hong Chau Ward, Hung Yen Province
  • Phone: +84 965 691 094

For GDPR, our Data Protection Officer can be reached at the above email.

Thank you for trusting ASOLeap with your privacy.